We decided to change the face of Gallup.com to bring greater visibility to our core business: Changing the world one client at a time through extraordinary analytics and advice on everything important facing humankind.
We will continue to drill more deeply than any firm in the world ever has on the subjects of employees, customers, students and citizens. The solution to every problem facing humankind now lies within these four populations.
Gallup.com will not offer better information, but rather different information from other media because it originates directly from the front line -- the very voice of the people.
The institute's mission is to lead America in fixing its biggest problems: the decline of free enterprise, the need for many more good jobs and mistaken theories on employee engagement and how humans develop in the workplace.