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Customer Engagement

Business Journal

Gallup has unearthed three key trends from successful major account management teams.

Business Journal

To succeed, McDonald's and other quick-service restaurants will have to overcome four major hurdles.

Opinion
by Ed O'Boyle

It's important for business leaders to understand why so many people rallied to the passenger's side.

Business Journal

Customer centricity is crucial for effective problem resolution -- and engaged workers can help leaders get there.

Business Journal

To turn customer problems into engagement opportunities, companies need efficiency, empathy and ease.

Business Journal

Customers who love a brand are more sensitive to how that company resolves problems -- for better or worse.

Business Journal

When companies handle problems effectively, they can end up with higher customer engagement than before the problems occurred.

Business Journal

For every one fully engaged banking customer in Mexico, another three are indifferent or disengaged.

Business Journal

Less than half of U.S. employees strongly agree that they know what makes their company's brand different from that of competitors.

Business Journal

Leaders need to act fast to stop revenue declines from millennial consumers.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Business Journal

Parent engagement is vital for school success, yet only a third of parents have ever participated in parent surveys or research.

Business Journal

Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.

Business Journal

Banks should implement five strategies to deliver seamless channel experiences for customers.

Business Journal

Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Business Journal

Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.

Business Journal

The best companies make a strategic choice to engage customers or satisfy them -- or both.

Only 28% of Malaysian banking customers are fully engaged

Business Journal

Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.