Explore Gallup's research.
Learn how banks can optimize their channel experiences to align them with millennials' expectations.
Make a few simple changes to retain and engage your most at-risk customer group.
Learn how your bank, and the industry as a whole, can take meaningful steps to improve customers' confidence and financial well-being.
Americans view the banking industry more positively than they have at any time since the 2008 financial crisis, but banking's image no longer rates above the average for U.S. industries.
For every one fully engaged banking customer in Mexico, another three are indifferent or disengaged.
Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.
Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.
Banks should implement five strategies to deliver seamless channel experiences for customers.
Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.
Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.
Financial leaders need to find digital-ready customers and then increase their adoption of digital channels.
Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.
Only 28% of Malaysian banking customers are fully engaged
Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.
Banks in Thailand are struggling to engage customers -- especially millennials -- amid rapid economic and technological changes.
61% of Thai banking customers are indifferent to their primary bank
The relationship between B2C customer engagement and organizational outcomes
U.S. investors split into two camps in the method they prefer for interacting with the financial services firm that handles their investments. Fifty percent rely on digital options, while 47% say the branch or telephone is most important.