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Financial Services

Americans view the banking industry more positively than they have at any time since the 2008 financial crisis, but banking's image no longer rates above the average for U.S. industries.

Business Journal

For every one fully engaged banking customer in Mexico, another three are indifferent or disengaged.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Business Journal

Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.

Business Journal

Banks should implement five strategies to deliver seamless channel experiences for customers.

Business Journal

Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Business Journal

Financial leaders need to find digital-ready customers and then increase their adoption of digital channels.

Business Journal

Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.

Only 28% of Malaysian banking customers are fully engaged

Business Journal

Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.

Business Journal

Banks in Thailand are struggling to engage customers -- especially millennials -- amid rapid economic and technological changes.

61% of Thai banking customers are indifferent to their primary bank

61% ของลูกค้าธนาคารรู้สึกเฉยๆกับธนาคารหลักที่พวกเขาใช้บริการอยู่

The relationship between B2C customer engagement and organizational outcomes

U.S. investors split into two camps in the method they prefer for interacting with the financial services firm that handles their investments. Fifty percent rely on digital options, while 47% say the branch or telephone is most important.

Business Journal

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Business Journal

Customers love credit unions and community banks -- but still end up taking their most significant business to bigger banks.

Business Journal

How Bank Central Asia grew into one of Southeast Asia's largest and most profitable banks after the crisis of 1997.

Business Journal

Marketers faced many challenges in 2015, and Gallup covered some of the most significant ones, such as Volkswagen's emissions scandal.