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Organizational Identity

Explore Gallup's research.

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Mergers offer a rare chance to build a new workplace culture. Here's how CHROs can capitalize on the opportunities and avoid the pitfalls.

Business Journal

Learn why strong workplace cultures can challenge companies undergoing M&A and how your company can avoid common revenue-destroying mistakes.

Your employees may not know why your company exists. This is costing your business in measurable outcomes on safety, retention and profitability.

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Slightly more than a third of millennial workers say the mission of their organization makes them feel their job is important.

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Banks should implement five strategies to deliver seamless channel experiences for customers.

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Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.

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The best companies make a strategic choice to engage customers or satisfy them -- or both.

Leaders must create organizational cultures that make sense for women. They need to examine their policies, strategies and values to ensure each employee can maximize their potential in and out of the workplace.

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A Gallup study proves the business benefits of strengths-based development for employees.

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A significant part of any company's identity is its culture, which has five significant drivers.

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There's a gap between stated company cultures that leaders envision and the culture employees experience.

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Leaders know that a company mission is important. But less than half of workers feel strongly connected to their company's purpose.

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School districts can take concrete steps to create more brand ambassadors -- and engage more teachers.

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School districts are missing out on engagement opportunities with current teachers who can influence new recruits and parents.

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Most employees don't feel pressure to donate money at work -- nor do they choose to support causes just because their employers do.

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Mission matters most in donation decisions, and donors want to know exactly where their money goes.

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The most successful B2B companies take specific and proven steps to align their purpose, brand and culture.

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Countless companies say they have a customer-centric culture and clear identity. But Gallup finds that few actually do.

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To build a highly talented workforce, companies need a compelling employee value proposition.

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Most talented leaders don't want to leave their current company. Attracting them requires knowing what matters most to them.