Gallup.com editors' picks for the top articles from 2016 on winning customers:
Business-to-business companies need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.
Companies aren't growing. CEOs talk a big customer game and then go back to their offices, acquire their competitors and lower prices -- and boards of directors encourage this.
The Ritz-Carlton is a model for colleges and universities -- but not in the way you think.
Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.
Millennials are the most trusting generation when it comes to the security and privacy of their personal data.
Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.