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B2C Customer Engagement Meta-Analysis 2014

B2C Customer Engagement Meta-Analysis 2014

The Relationship Between Customer Engagement and Organizational Outcomes

The 2014 B2C Customer Engagement Meta-Analysis includes customer engagement data from 2009 to 2013. It demonstrates positive linkage between customer engagement and business outcomes through extensive research across multiple industries. It also illustrates significantly positive linkage between customer engagement and business outcomes in the business-to-consumer context at both business unit (for example, branch, store) and individual levels.

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