Explore Gallup's research.
71% of B2B customers aren't engaged.
Mix quantitative and qualitative feedback from different stakeholders to fully understand your B2B customer relationships.
Understand your B2B customers on every level to create the most organic growth, especially during mergers and acquisitions.
Prioritize customers throughout M&As to avoid customer attrition and secure the new company's future.
Discover insights that can solve persistent problems and create long-term growth in your B2B business.
Learn how to optimize patient care and business outcomes in response to the powerful forces reshaping healthcare.
Learn the causes of low profitability among your large B2B accounts so you can address them with a new strategy.
Gallup has unearthed three key trends from successful major account management teams.
To succeed, McDonald's and other quick-service restaurants will have to overcome four major hurdles.
Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.
Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.
B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.
With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.
With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.
With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.
B2Bs need to focus on engaging their customers with the company's brand promise.
B2B customers are far more likely to be indifferent to than engaged with their vendors.
To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.
If business-to-business companies don't change the way they work with clients, they could lose two-thirds of their customers.
The best business-to-business relationships Gallup has studied feature deep partnerships between B2Bs and their clients.