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B2B

Business Journal

Learn how to optimize patient care and business outcomes in response to the powerful forces reshaping healthcare.

Business Journal

Learn the causes of low profitability among your large B2B accounts so you can address them with a new strategy.

Business Journal

Gallup has unearthed three key trends from successful major account management teams.

Business Journal

To succeed, McDonald's and other quick-service restaurants will have to overcome four major hurdles.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Business Journal

B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.

Business Journal

With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.

Business Journal

With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.

Business Journal

With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.

Business Journal

B2Bs need to focus on engaging their customers with the company's brand promise.

Business Journal

B2B customers are far more likely to be indifferent to than engaged with their vendors.

Business Journal

To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.

Business Journal

If business-to-business companies don't change the way they work with clients, they could lose two-thirds of their customers.

Business Journal

The best business-to-business relationships Gallup has studied feature deep partnerships between B2Bs and their clients.

Business Journal

For B2B companies, striving to become a "customer of choice" for their suppliers is essential to engaging their own customers.

Business Journal

Quantitative measures uncover only so much about the relationships between a B2B company and its customers.

Business Journal

The most successful B2B companies take specific and proven steps to align their purpose, brand and culture.

Business Journal

Countless companies say they have a customer-centric culture and clear identity. But Gallup finds that few actually do.

Business Journal

Customer impact means making major changes in a customer's business that significantly improve its bottom line.