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B2B

Explore Gallup's research.

Business Journal

Mix quantitative and qualitative feedback from different stakeholders to fully understand your B2B customer relationships.

Business Journal

Understand your B2B customers on every level to create the most organic growth, especially during mergers and acquisitions.

Business Journal

Prioritize customers throughout M&As to avoid customer attrition and secure the new company's future.

Business Journal

Discover insights that can solve persistent problems and create long-term growth in your B2B business.

Business Journal

Learn how to optimize patient care and business outcomes in response to the powerful forces reshaping healthcare.

Business Journal

Learn the causes of low profitability among your large B2B accounts so you can address them with a new strategy.

Business Journal

Gallup has unearthed three key trends from successful major account management teams.

Business Journal

To succeed, McDonald's and other quick-service restaurants will have to overcome four major hurdles.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Business Journal

B2Bs need a sales strategy that is advisory, is tailored to each customer and provides valuable insights through analytics.

Business Journal

With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.

Business Journal

With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.

Business Journal

With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.

Business Journal

B2Bs need to focus on engaging their customers with the company's brand promise.

Business Journal

B2B customers are far more likely to be indifferent to than engaged with their vendors.

Business Journal

To benefit from the performance advantages of predictive analytics, leaders require the right data, analysis and culture.

Business Journal

If business-to-business companies don't change the way they work with clients, they could lose two-thirds of their customers.

Business Journal

The best business-to-business relationships Gallup has studied feature deep partnerships between B2Bs and their clients.