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Consumers

83% of U.S. adults with some college education find work-based sources of advice about their major helpful, but only 20% use them.

Americans view the banking industry more positively than they have at any time since the 2008 financial crisis, but banking's image no longer rates above the average for U.S. industries.

by Frank Newport

As U.S. businesses face pressure to grow, Americans persistently report much more confidence in small business than in big business.

Americans' impressions of six major sectors of the U.S. economy grew significantly more positive this year. Others improved slightly, while none lost ground.

Fewer than one in 10 Americans routinely shop for groceries online, whereas the vast majority shop weekly at grocery and other retail stores.