| 2nd Edition, Paperback Gallup Press 1972 $9.95 |
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Synopsis:
First published in 1972 by George H. Gallup, founder of The Gallup Poll, The Sophisticated Poll Watcher's Guide continues to be a great guidebook for anyone who would like to better interpret, explain, or challenge poll findings. The book is written in a "frequently-asked-questions" format, with Dr. Gallup answering the most common questions he had been asked over the years.
From the Foreword, written by George Gallup:
"This guidebook has been written to answer the questions of those individuals who have occasion to use, interpret, explain, or challenge poll findings.
The questions come from newspaper and television commentators, magazine editors, U.S. senators and governors, members of the state and national political committees, and political science professors.
Each was asked to list the aspects of polling that need further explanation or clarification. The response to this request was immediate and great-ample evidence of the confusion that exists in respect to polling methods and practices and the place of this field of research in democratic societies.
This book attempts to answer in a full and frank manner all the questions raised. An effort has been made to follow the suggestion made by many-to explain the methods and procedures employed in survey work in language that a layman can understand. Technical terms, therefore, have been avoided whenever possible."