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Personal Finance

Explore Gallup's research.

Seek to understand the customer's definition of financial wellbeing and meet them there.

Commit to the service delivery values banking customers care about and you'll improve their feelings about you -- and their spending, too.

Financial wellbeing is personal. Banks that consider how social context shapes customers' experiences can increase engagement and profitability.

Initiatives aimed at financial wellbeing likely won't succeed without banks knowing what wellbeing means to their customers.

Employees and employers benefit when their organization invests in a financial wellbeing initiative.

Learn what percentage of Americans invests in the stock market in this short answer from Gallup.

by V. Lance Tarrance

With the U.S. economy less concerning to Americans under Trump, anxiety about pocketbook issues could be a bigger factor than usual in their vote.

by Frank Newport

Americans greatly value and depend on the Social Security system, even as estimates show it will face significant financial challenges within 15 years.

by Julie Ray

The World Bank just released its 2017 Global Findex microdata, allowing users to dig deeper into how the world uses financial services.