skip to main content

Business

Explore Gallup's research.

Americans' estimate of the amount they will spend on gifts this holiday season is up slightly from October, portending an average year for holiday sales.

The prospect of a new stimulus payment increases the likelihood that Americans will spend as much as or more this holiday season than they did last year. This effect is greatest among those who believe COVID-19 is getting worse.

Chances are that your brand problems have nothing to do with a lack of marketing dollars. Find out what the real problem is.

Americans expect to spend an average $805 on Christmas gifts this year, down sharply from $942 last year at this time and the lowest October spending estimate since 2016.

To succeed, travel industry leaders must dive deeper into the customer experience.

One-third of U.S. workers say they are "always" working remotely due to the coronavirus pandemic, the lowest reading on this measure since April.

Learn three strategies that airlines can use to get travelers feeling comfortable and back in the air.

Stuffing compensation packages with nice-to-haves is a waste of resources. Instead, offer benefits that energize your culture and your bottom line.

Delivering on a brand promise isn't easy, especially during disruption. Learn how to assess your brand with these three components.

Take three steps now to strengthen your wellbeing programs.

Learn how Gallup Education can help you improve student wellbeing and educator wellbeing.

Want to forecast customer behavior? Clear the predictive fog by asking whether your customers are "walking around with money."

Learn four strategies to get risk management right in an incessantly disrupted world.