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Small Business

Explore Gallup's research.

Gain the necessary mindset to make enhancements that will transform your organization.

by Coleen McMurray and Frank Newport

A substantial percentage of small businesses in the U.S. report having no active social media strategy or use of e-commerce for customer interactions.

by Frank Newport

As U.S. businesses face pressure to grow, Americans persistently report much more confidence in small business than in big business.

by Shane McFeely

Some small businesses see the on-demand trend as a way to help run their enterprises.

Three-quarters of U.S. small-business owners believe they will have enough money to live comfortably if they retire, although half would continue working even if money were no object.

Twenty-five million U.S. adults are invisible in media coverage of the widely reported 4.9% official unemployment rate.

U.S. small-business owners' optimism about their business situation is mostly unchanged from earlier this year and matches the level of optimism found one year ago.