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Small Business

Explore Gallup's research.

The Short Answer

Polling shows that almost all Americans have a positive view of "small business." But does that mean they don't like "big business?"

Gain the necessary mindset to make enhancements that will transform your organization.

by Coleen McMurray and Frank Newport

A substantial percentage of small businesses in the U.S. report having no active social media strategy or use of e-commerce for customer interactions.

by Frank Newport

As U.S. businesses face pressure to grow, Americans persistently report much more confidence in small business than in big business.

by Shane McFeely

Some small businesses see the on-demand trend as a way to help run their enterprises.