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Polling shows that almost all Americans have a positive view of "small business." But does that mean they don't like "big business?"
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A substantial percentage of small businesses in the U.S. report having no active social media strategy or use of e-commerce for customer interactions.
As U.S. businesses face pressure to grow, Americans persistently report much more confidence in small business than in big business.
Some small businesses see the on-demand trend as a way to help run their enterprises.