Next, we'd like to get your overall opinion of John Kerry. Please say if you have a favorable or unfavorable opinion of him -- or if you have never heard of him.
| Date | % Favorable |
% Unfavorable |
| 2004 Oct 29-31 | 52 | 43 |
| 2004 Oct 22-24 | 52 | 44 |
| 2004 Oct 14-16 | 52 | 45 |
| 2004 Oct 9-10 | 52 | 44 |
| 2004 Oct 1-3 | 52 | 43 |
| 2004 Sep 13-15 | 51 | 44 |
| 2004 Sep 3-5 | 53 | 43 |
| 2004 Aug 23-25 | 52 | 40 |
| 2004 Jul 30-Aug 1 | 57 | 37 |
| 2004 Jul 19-21 | 55 | 37 |
| 2004 Jul 8-11 | 56 | 34 |
| 2004 Jun 21-23 | 58 | 35 |
| 2004 Apr 16-18 | 54 | 37 |
| 2004 Mar 26-28 | 53 | 36 |
| 2004 Feb 16-17 | 60 | 26 |
| 2004 Jan 29-Feb 1 | 61 | 23 |
| 2004 Jan 2-5 | 31 | 32 |
| 2003 Nov 10-12 | 31 | 24 |
| 2002 Dec 16-17 | 31 | 13 |
| 1999 Feb 19-21 | 30 | 9 |