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2013 B2B Customer Engagement Meta-Analysis

2013 B2B Customer Engagement Meta-Analysis

The Relationship Between Customer Engagement and Organizational Outcomes

The 2013 B2B Customer Engagement Meta-Analysis includes customer engagement data from 108,989 respondents in 19,093 business units. It demonstrates significantly positive linkage between customer engagement and business outcomes at the business-unit level.

Download File B2B_Customer_Engagement_Meta-Analysis_2013.pdf (1.13 MB)

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