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Self-branded people are of tremendous value to all kinds of organizations, according to a marketing expert. Indeed, he argues that constructing your personal brand may be the best thing you can do for your workplace and for yourself -- especially now.
Change is rampant and daunting in the corporate world. Pay changes, roles change, companies go through mergers . . . the list goes on and on. How can businesspeople cope effectively? They can start by understanding their innate talents and leveraging them to navigate constant change.