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Brand Engagement

Explore Gallup's research.

by Robert Gabsa

Discover how to transform your new hires into brand-loyal employees who will advocate for your brand and draw in more talent.

Discover how to transform your new hires into brand-loyal employees who will advocate for your brand and draw in more talent.

Learn what a culture of diversity and inclusion really looks like and what Starbucks can do to continue its commitment beyond anti-bias training.

by Robert Gabsa

Understand an employee's emotional journey to increase engagement and encourage a positive onboarding experience.

Understand an employee's emotional journey to increase engagement and encourage a positive onboarding experience.

by Ed O'Boyle

Do your brand partnerships generate revenue and improve your brand identity, or are they harmful? Consider these three factors to find out.

Business Journal

Many star employees are open to new job opportunities. Companies are doing a poor job of wooing them.

Business Journal

Less than half of U.S. employees strongly agree that they know what makes their company's brand different from that of competitors.

Business Journal

Leaders need to act fast to stop revenue declines from millennial consumers.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

The relationship between B2C customer engagement and organizational outcomes

Business Journal

A significant part of any company's identity is its culture, which has five significant drivers.

Business Journal

There's a gap between stated company cultures that leaders envision and the culture employees experience.

Business Journal

Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

Business Journal

Millennials are the most trusting generation when it comes to the security and privacy of their personal data.

Business Journal

Millennials are spending more than they were a year ago on leisure activities, creating an opportunity for marketers.

71% of millennials are either not engaged or actively disengaged at work

Business Journal

Marketers faced many challenges in 2015, and Gallup covered some of the most significant ones, such as Volkswagen's emissions scandal.