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Brand Engagement

Explore Gallup's research.

Your GMs have a huge impact on your customer experience, but they are underused in gaining a competitive edge in a rapidly-changing industry.

Learn how to connect your organization's purpose to your employees' response to this question: "Why do you do what you do?"

Learn how to manage employees and support their learning in an era of increased technological disruption.

New skills are emerging rapidly, and old skills are becoming obsolete. Reskilling initiatives are one way forward.

Learn how to connect with purpose-driven millennials by creating a corporate social responsibility platform that aligns with what they care about.

Discover how to grow your restaurant business through third-party delivery services and what people want from 3PDs -- before your competitors do.

Learn how leaders can survive -- and thrive -- during disruption if they align their direction, teams and culture with their purpose and brand promise.

Learn why international experience is important for your emerging leaders and how to help them develop a true global mindset.

Learn how to design an onboarding program that increases retention and enables employees to fully immerse themselves in your culture.

See how the values of a service company can help employees engage customers -- instead of relying only on a prescribed protocol.

Learn how restaurant leaders can achieve growth in today's competitive food service industry.

Learn why it's so important for restaurants to deliver a consistent, engaging experience at every location, on every channel.

71% of millennials are either not engaged or actively disengaged at work

Gain an edge in the competitive restaurant industry by engaging your restaurant employees -- they'll tell the world to dine at your establishment.

Learn about the critical role of field support employees in restaurants and how they can better align purpose, brand and culture.

Learn about the importance of building a strong culture at the corporate office that will permeate every restaurant you run.

How well do you work with your suppliers and vendors? Learn strategies from The Golden Thread to improve these vital business relationships.

What's your restaurant's competitive advantage? Discover how the "The Golden Thread" can help you find profit where it's notoriously hard to find.

Discover how to transform your new hires into brand-loyal employees who will advocate for your brand and draw in more talent.

Learn what a culture of diversity and inclusion really looks like and what Starbucks can do to continue its commitment beyond anti-bias training.