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Customer Engagement

Explore Gallup's research.

Learn why understanding your customers' feelings is a competitive advantage and how to build a culture that keeps them happy.

Learn how to create brand promises that your B2B company can actually stand behind, and increase your customer engagement as a result.

Learn how restaurant leaders can achieve growth in today's competitive food service industry.

Learn how to develop a culture where your employees believe in company values and perform better as a result.

Learn why customers respond to a defined set of company values and how to ask them for feedback to improve your culture.

Learn why it's so important for restaurants to deliver a consistent, engaging experience at every location, on every channel, every day, for every customer.

Learn how B2B sales leaders can become trusted advisers to their customers -- and why it's so important to have that type of partnership.

Insights to Improve Customer Engagement

Gain an edge in the competitive restaurant industry by engaging your restaurant employees -- they'll tell the world to dine at your establishment.

Learn about the critical role of field support employees in restaurants and how they can better align purpose, brand and culture.

Learn about the importance of building a strong culture at the corporate office that will permeate every restaurant you run.

Business Journal

Learn why B2B companies need to go beyond web surveys to truly understand their customer relationships.

How well do you work with your suppliers and vendors? Learn strategies from The Golden Thread to improve these vital business relationships.

What's your restaurant's competitive advantage? Discover how the "The Golden Thread" can help you find profit where it's notoriously hard to find.

Learn how to harness the power of predictive analytics to solve your B2B company's growth problems.

Find out how legacy IT companies' talent and product strategies need to evolve in the face of new, agile competitors.

Business Journal

Learn how banks can optimize their channel experiences to align them with millennials' expectations.

Mergers offer a rare chance to build a new workplace culture. Here's how CHROs can capitalize on the opportunities and avoid the pitfalls.

Business Journal

Make a few simple changes to retain and engage your most at-risk customer group.