skip to main content

Customer Engagement

Explore Gallup's research.

The probability of a B2B customer being fully engaged is three times greater when the customer is fully satisfied with their account leader.

Travel industry leaders, learn how to understand the feelings behind customer behaviors and how to rebuild consumer trust amid COVID-19.

Every action of a leader determines the path for their brand. Learn how they can either "stain" the brand or strengthen it.

Delivering on a brand promise isn't easy, especially during disruption. Learn how to assess your brand with these three components.

Want to forecast customer behavior? Clear the predictive fog by asking whether your customers are "walking around with money."

Learn four critical strategies that leaders need to focus on to be ready for the next disruption.

Learn how CommunityAmerica Credit Union helped its members maintain and increase their rate of thriving in financial wellbeing amid the coronavirus.

Increase customer engagement with a customer-centric business strategy.

Customer analytics can help uncover how customers' needs and values have shifted due to COVID-19 and other disruptions.

Create a business continuity strategy that strengthens the bond between your brand and customers and protects you from the crisis aftereffects.

Exceptionally high origination volume is no reason to deliver less than an exceptional customer experience or hire mediocre talent.

Members want their institution to increase peace of mind, build hope and reduce unnecessary stress.

Sustain business by aligning your organization's purpose with your customers' emotional needs. You'll safeguard your company's future.

As COVID-19 completely disrupts the dine-in experience in restaurants, focus on your people and products, and follow these suggestions.

Get the right cultural experience for employees by delivering daily on "how work gets done" in partnership with your company's mission and purpose.

An enlightened business strategy begins when leaders see caring for customers as central to their company's purpose.

Learn how to become more customer-centric by communicating about and involving employees in customer feedback.

Team dysfunction stops organic growth in its tracks. But asking two self-centered questions can build the foundation for customer centricity.

Disengaged GMs cost the entire restaurant, but when you empower them to create change, the benefits have an even wider reach.