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Financial Services

Explore Gallup's research.

Gallup is the World Bank's partner behind the data in the Global Findex.

Learn what this Gallup Great Workplace Award Winner did to create a culture of engagement and how it's affected their business outcomes.

The 2017 edition of the Global Findex reveals the extent to which mobile phones and the internet have created new opportunities for financial inclusion.

The latest World Bank Global Findex report shows the gap between men and women remains just as wide as when it was first measured in 2011.

Make a few simple changes to retain and engage your most at-risk customer group.

Learn how your bank, and the industry as a whole, can take meaningful steps to improve customers' confidence and financial well-being.

Americans view the banking industry more positively than they have at any time since the 2008 financial crisis, but banking's image no longer rates above the average for U.S. industries.

Business Journal

For every one fully engaged banking customer in Mexico, another three are indifferent or disengaged.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Business Journal

Customers in China most want financial advice from banks. Digital expansion is not the solution to engaging customers.

Business Journal

Banks should implement five strategies to deliver seamless channel experiences for customers.

Business Journal

Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Business Journal

Financial leaders need to find digital-ready customers and then increase their adoption of digital channels.

Business Journal

Aggressive channel expansion does not enhance engagement. Satisfying customers in every channel interaction does.

Only 28% of Malaysian banking customers are fully engaged

Business Journal

Malaysian banks are doomed to stagnant growth if they fail to appeal to millennial consumers.