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Organizational Identity

Explore Gallup's research.

Business Journal

All workplaces are more productive and profitable when employees are engaged. But outcome-based cultures need this to function at their peak.

Outcome-based cultures focus on results over process. Learn how managers in OBCs use employees' strengths to push performance.

Outcome-based cultures focus on results more than process. They also consistently consider customer engagement, purpose and people.

Business Journal

Outcome-based cultures focus on results, rather than process. Learn how this helps organizations get the most out of their talent and time resources.

Business Journal

Outcome-based cultures focus on results, rather than process. Learn how this helps organizations get the most out of their talent and time resources.

Having data doesn't make your organization data-driven. Learn how using the right analytics positions HR leaders to create a data-driven culture.

by Ed O'Boyle

Do your brand partnerships generate revenue and improve your brand identity, or are they harmful? Consider these three factors to find out.

Business Journal

Mergers offer a rare chance to build a new workplace culture. Here's how CHROs can capitalize on the opportunities and avoid the pitfalls.

Learn why strong workplace cultures can challenge companies undergoing M&A and how your company can avoid common revenue-destroying mistakes.

Your employees may not know why your company exists. This is costing your business in measurable outcomes on safety, retention and profitability.

Business Journal

Slightly more than a third of millennial workers say the mission of their organization makes them feel their job is important.

Business Journal

Banks should implement five strategies to deliver seamless channel experiences for customers.

Business Journal

Customer engagement strategies should be well-rounded -- but ultimately revolve around providing perfect channel experiences.

Business Journal

The best companies make a strategic choice to engage customers or satisfy them -- or both.

Leaders must create organizational cultures that make sense for women. They need to examine their policies, strategies and values to ensure each employee can maximize their potential in and out of the workplace.

Business Journal

A Gallup study proves the business benefits of strengths-based development for employees.

Business Journal

A significant part of any company's identity is its culture, which has five significant drivers.

Business Journal

There's a gap between stated company cultures that leaders envision and the culture employees experience.

Business Journal

Leaders know that a company mission is important. But less than half of workers feel strongly connected to their company's purpose.