Editor's Note: This article was updated on May 5, 2025, with Gallup's latest data pertaining to Americans' stock ownership.
WASHINGTON, D.C. — Sixty-two percent of Americans in 2025 report owning stock, matching the 2024 reading and similar to the 61% recorded in 2023. This follows more than a decade, from 2010 to 2022, when the rate was below that mark.
Gallup measures consumer stock ownership at least once a year, including each April as part of its Economy and Personal Finance survey. The question asks respondents to answer in terms of any individual stocks they may own, as well as stocks included in a mutual fund or retirement savings account, like a 401(k) or IRA.
Stock ownership averaged 62% between 2001 and 2007 — but most individual measures after the September/October 2008 financial crisis were below 60%. Ownership reached as low as 52% (in 2013 and 2016) before climbing back above 60% in 2023.
Who Is Most Likely to Own Stock?
Gallup has historically found stock ownership strongly correlated with household income, formal education, age, marital status and race/ethnicity. That holds true in the latest analysis, based on combined data from the 2024-2025 Economy and Personal Finance surveys.
The percentage owning stock is highest among adults in households earning $100,000 or more (87%), college graduates (84%) and married adults (77%). By contrast, the rate is 49% among unmarried adults, 42% among those with a high school education or less, and 28% among those in households earning less than $50,000.
Stock ownership also varies significantly by race/ethnicity, with 70% of White adults owning stock, compared with 53% of Black adults and 38% of Hispanic adults.
In contrast with the stock ownership gaps seen among various socioeconomic and racial/ethnic groups, there are no differences by gender or political party — men, women and all party subgroups report stock ownership at rates similar to the national average.
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