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Employment Branding

Explore Gallup's research.

New skills are emerging rapidly, and old skills are becoming obsolete. Reskilling initiatives are one way forward.

Learn how to create a total rewards package that appeals to your employees, makes sense for their jobs and encourages results.

Learn to create an onboarding experience that puts new employees on the path to long-term success at your organization.

Learn how to prevent your best people from leaving and how to turn them into brand ambassadors if they choose to go.

It's the Manager gives CHROs and CEOs step-by-step instructions on how to create a culture of development within their organization. Gallup has learned that development is the most important part of a job for millennials, Gen Z and the workforce of the future. It's the Manager helps managers get the training and tools they need to become successful managers.

CHROs and CEOs must think about the right way to develop managers to create a culture of development for their employees. It's the Manager provides leaders with training, strengths-based development and the tools needed to train better managers.

To be a better manager you first must stop acting like a boss and start thinking like a coach. Learn to become the kind of manager who focuses on developing the people in today's workforce.

To attract and hire top talent companies need to not only create a workplace tailored to today's workforce, but train and develop managers that will deliver on the company's brand promise from the job interview, to onboarding, to development and through the exit interview.

Featured Book

It's the Manager equips your managers with 52 of Gallup's greatest discoveries from decades of research into the science of management.

"It's the Manager" gives human resource leaders access to Gallup's platform where managers can do surveys, developmental reviews, check the strengths and engagement of their employees and further their manager development and training.

Learn how to keep your stars and attract others by designing the employee experience as carefully as you do the customer experience.

Learn why the employee experience is a strategic priority for HR leaders today and what to do with past employee engagement initiatives.

Learn how to engage highly talented people who have high expectations with an employee experience that is more than just a "feel good" initiative.

Ask yourself these six questions to find out if employees experience the policies you profess to have -- and learn how to fix the situation if they don't.

Learn how a strengths-based approach can be a powerful differentiator at every stage of your organization's employee life cycle.

Understand the difference between employee engagement and employee experience, and the role engagement plays in the employee life cycle.

Learn how to strategically manage every step of the employee experience, because current and prospective star employees are paying attention.

by Amy Adkins

What trends and topics shaped the workforce in 2017? Gallup editors share their picks for the top articles from the past year.

Reduce turnover and retain more of your workforce with four tips for "re-recruiting" high performers.

Millennials tend to shop around for the companies that offer what they want in a role and work environment.