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Learn why understanding your customers' feelings is a competitive advantage and how to build a culture that keeps them happy.
Learn how to create brand promises that your B2B company can actually stand behind, and increase your customer engagement as a result.
Learn how B2B sales leaders can become trusted advisers to their customers -- and why it's so important to have that type of partnership.
Learn why B2B companies need to go beyond web surveys to truly understand their customer relationships.
Learn how to harness the power of predictive analytics to solve your B2B company's growth problems.
Find out how legacy IT companies' talent and product strategies need to evolve in the face of new, agile competitors.
Understand your B2B customers on every level to create the most organic growth, especially during mergers and acquisitions.
Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.
Companies aren't growing. CEOs talk a big customer game and then go back to their offices, acquire their competitors and lower prices. Shockingly, boards of directors encourage this.
35% of U.S. Managers Are Engaged in Their Jobs
Globalization has inspired this fascinating turn of events: The type of management science usually reserved for large, multinational companies is starting to be applied to small businesses in Mexico -- and it's boosting bottom lines. Find out how.
The authors of Human Sigma: Managing the Employee-Customer Encounter tell why people are the fulcrum of profitability and why it’s tempting to replace workers with machines -- and why you really, really shouldn’t.
Gallup's World Poll, the first of its kind, reveals new findings on the "great global dream" and how it will affect the rise of the next economic empire. Jim Clifton, Gallup's chairman and CEO, offers an in-depth analysis of the study's implications for leaders.
Business leaders, researchers, academics, and management consultants alike have found that customer satisfaction is, by itself, a relatively poor indicator of future customer behavior. And the data support their concern, say the authors of Human Sigma: Managing the Employee-Customer Encounter (Gallup Press, November 2007).
Most companies face barriers that prevent them from fully engaging customers and employees. This article explores the root causes of these barriers. It shows how to permanently remove them to clear a path to greater engagement.
The precepts of the Positive Psychology movement have profound implications for both huge multinational corporations and the micro-enterprises that represent the seeds of a better future in developing nations. Business leaders and leading social scientists explain why.