Survey Research
Explore Gallup's research.
Workers who are remote make up approximately 20% to 54% of the U.S. workforce, depending on the survey. Four methodological choices explain most of the gap, with question wording driving it.
Gallup is exploring whether AI-generated agents perform well in predicting people's responses and where they fall short.
Compare Gallup Access and Culture Amp for employee engagement surveys, analytics and manager tools. See features, differences and best-fit use cases.
Compare Gallup Access and Qualtrics for employee engagement surveys, analytics, and manager tools. See features, differences and best-fit use cases.
A Gallup experiment reveals that careless responding is uncommon among Gallup panelists, reinforcing the advantages of probability-based sampling.
Gallup is testing AI-powered phone interviewing to assess the regulatory, technological and methodological implications for high-quality research.
Discover why employee surveys are important. Learn how to use survey tools to boost employee engagement and improve the employee experience.
Pre-incentives in mail and mail push-to-web surveys can significantly improve response rates and reduce overall survey costs.
Measure employee engagement and employee experience with Gallup Access employee survey software. Turn workforce feedback into insights that improve performance.
Gallup evaluates several approaches to handling "careless responders" in opt-in panel data.
Gallup compared the quality of data obtained from several opt-in panel vendors to better understand whether panels differ in the quality of data they provide.
Gallup has extensively tested the use of opt-in sampling to understand its challenges and to develop strategies for improving data quality and accuracy of results.
Gallup tested different ways to ask race and ethnicity to better understand how changes to the U.S. standards for collecting race and ethnicity on federal surveys might affect data and analysis.
Researchers shed light on neurodiverse respondents' experiences participating in public opinion research, employee surveys and personality assessments.
Gallup Poll methodology and the priority of long-term trends.
Gallup recently tested several methods for capturing and measuring transgender identities.
To date, survey research has not adequately addressed the complexities of gender identity. Gallup is attempting to bridge this gap.
Generational changes in gender identity may fundamentally change how sex and gender are measured and how datasets are weighted to accurately reflect sex and gender. To address these changes, Gallup began testing new gender questions.
Analyzing responses to open-ended questions can be labor-intensive, but natural language-processing techniques offer new solutions.
Are traditional survey scales outdated? Should researchers switch to emojis or stars? Gallup conducted a survey experiment to find out.