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Survey Research

Explore Gallup's research.

Methodology Blog

Until recently, researchers have struggled with what should be a simple question: How many Americans are lesbian, gay, bisexual or transgender?

Learn how a best-in-class customer feedback program can help rebuild relationships even after negative experiences.

Methodology Blog

Gallup and Lloyd's Register Foundation, a charitable organization, are launching the first-ever global study of the public understanding of risk.

Methodology Blog

Gallup and the European Commission have developed a new Degree of Urbanisation variable that can be used to explore the effects of urbanicity.

Methodology Blog

More Americans are sympathetic to the Israelis in the Middle East conflict after being asked for their views on Israel and the Palestinian Authority.

Methodology Blog

Gallup's Wellbeing Inequality Ratio may offer more information about inequality within a country than income alone. Find out how it is calculated.

Learn how the right kind of HR data and advice can be helpful instead of cumbersome.

Methodology Blog

Gallup recently tested the value of including Quick Response Codes in survey invitations.

Learn how to avoid common employee survey mistakes that will prevent you from making the best decisions for your teams and business.

Methodology Blog

Gallup and Walk Free developed a methodology to estimate the prevalence of modern slavery using an innovative modeling approach.

Learn how to create an exit interview that reveals why your best people are leaving and how you can use the data to keep your other star employees.

Methodology Blog

Cellphone scamming and blocking technologies present a new challenge to survey researchers.

Methodology Blog

Researchers who are considering mixing survey research modes or contemplating a transition to a new method should be especially mindful of mode effects.

Methodology Blog

Telephone survey response rates are down across the survey research industry, requiring researchers to explore alternatives that supplement phone surveys.

Methodology Blog

Gallup research shows that post-paid incentives are highly effective in web-based surveys.

Methodology Blog

Survey respondents probed after an initial "don't know/refused" response give systematically different answers than those not probed for a response.

Methodology Blog

Text messaging is widely used in the U.S., but it appears to have significant drawbacks as a primary way to reach survey respondents.

Methodology Blog

Hear directly from Gallup's methodologists about our latest experiments and recommendations for conducting public opinion research.

by Valerie J. Calderon

Going back to school is better for students who know an adult at school cares about them.

by Valerie J. Calderon

Getting to do what they do best at school every day helps to engage students with school today and prepare them for the future.