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Survey Research

Explore Gallup's research.

Learn how Gallup's data and insights are helping organizations lead through the COVID-19 disruption.

The United Nations has a new official method for classifying urban and rural areas around the world: the Degree of Urbanisation.

Until recently, researchers have struggled with what should be a simple question: How many Americans are lesbian, gay, bisexual or transgender?

Learn how a best-in-class customer feedback program can help rebuild relationships even after negative experiences.

Gallup and Lloyd's Register Foundation, a charitable organization, are launching the first-ever global study of the public understanding of risk.

Gallup and the European Commission have developed a new Degree of Urbanisation variable that can be used to explore the effects of urbanicity.

More Americans are sympathetic to the Israelis in the Middle East conflict after being asked for their views on Israel and the Palestinian Authority.

Gallup's Wellbeing Inequality Ratio may offer more information about inequality within a country than income alone. Find out how it is calculated.

Learn how the right kind of HR data and advice can be helpful instead of cumbersome.

Gallup recently tested the value of including Quick Response Codes in survey invitations.

Learn how to avoid common employee survey mistakes that will prevent you from making the best decisions for your teams and business.

Gallup and Walk Free developed a methodology to estimate the prevalence of modern slavery using an innovative modeling approach.

Business Journal

Learn how to create an exit interview that reveals why your best people are leaving and how you can use the data to keep your other star employees.

Cellphone scamming and blocking technologies present a new challenge to survey researchers.

Researchers who are considering mixing survey research modes or contemplating a transition to a new method should be especially mindful of mode effects.

Telephone survey response rates are down across the survey research industry, requiring researchers to explore alternatives that supplement phone surveys.

Gallup research shows that post-paid incentives are highly effective in web-based surveys.

Survey respondents probed after an initial "don't know/refused" response give systematically different answers than those not probed for a response.

Text messaging is widely used in the U.S., but it appears to have significant drawbacks as a primary way to reach survey respondents.

Hear directly from Gallup's methodologists about our latest experiments and recommendations for conducting public opinion research.