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Why We Relaunched

The world's 7 billion citizens get most of their news from reporters and experts -- it's edited and filtered by how these professionals see events. Gallup applauds the work they do. But the one missing element from most reporting and analyses are the opinions, thoughts and feelings of those 7 billion citizens themselves -- how they see events.

This week we are relaunching our e-newspaper,, to broaden and deepen our coverage of the opinions, thoughts and well-being of citizens around the world -- the will of the people. So while the news media continues to cover events from the view of journalists and experts, our newspaper will be the only one in the world where citizens are the reporters and experts.

We at Gallup feel a deep sense of stewardship for our founder's mission and purpose. Dr. George Gallup once said, "If democracy is supposed to be based on the will of the people, someone should find out what that will is." That is what this newspaper is about. Our founder often said (back when the global population was a bit smaller), "There are 5 billion ways to lead a life, and we should study them all." That is what this newspaper is about.

Our relaunched not only features one-of-a-kind nightly tracking polls of U.S. citizens, but also our far-reaching World Poll -- tracking surveys across 160 countries on almost everything that matters, representing 98% of the world's population. So if you wake up some mornings asking yourself, "I wonder what the whole world is thinking today," this newspaper is for you.

Gallup has invested $100 million in building the World Poll and U.S. nightly tracking methodology -- these are among the biggest surveys of public opinion ever conducted. They consist of matching questionnaires and consistent sampling frames across these 160 countries, so it is possible for the first time in the history of journalism to systematically report human development on a country-by-country basis around the world.

Simply put, this newspaper will feature news that has never been reported before. We hope that every news desk in the world will see as a resource to support and complement their stories. will continue to cover all major topics in the world from war to unemployment. But we are also transforming this newspaper into one that presents a unique look at economics and business. Our popular Gallup Business Journal, which has amassed more than 1 million subscribers since its launch in 2001, is now integrated into this newspaper and those subscribers will see their content grow by multiples. will now be the best in the world at reporting insights into customers, employees, students and citizens. We will go deeper in our reporting on the opinions, thoughts, and well-being of those four groups than any global analytics team in the world.

Gallup has discovered that what the whole world wants is a good job, and that organizations can't create good jobs without highly engaged customers. will regularly report discoveries and breakthroughs in customer and employee engagement. This newspaper will also feature deep dives and breakthroughs from our famous Clifton StrengthsFinder assessment, which has already helped more than 10 million people around the world develop their innate strengths, as well as our new Entrepreneurial Profile 10 assessment, which identifies the world's most talented business builders.

In short, we will report on everything we believe is critical to increasing global economic energy, especially from a behavioral economics perspective.

This relaunched e-newspaper has been created by a broad mix of Gallup experts, some of the world's most esteemed academics, and especially by business clients and partners of Gallup. The very smartest, most creative teams in the world joined together to build a global reporting system with just the right questions, methodologies and writing. This site is one that will help all of our clients lead their businesses, governments and institutions better -- and, subsequently, lead the world better.

We need to address the will of the world's 7 billion citizens now more than ever. If you and I don't put the world back on track, no one else will.


Jim Clifton is Chairman and CEO at Gallup.

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