Explore Gallup's research.
71% of B2B customers aren't engaged.
Learn why B2B companies need to go beyond web surveys to truly understand their customer relationships.
Learn how to harness the power of predictive analytics to solve your B2B company's growth problems.
Find out how legacy IT companies' talent and product strategies need to evolve in the face of new, agile competitors.
Understand your B2B customers on every level to create the most organic growth, especially during mergers and acquisitions.
Learn how to optimize patient care and business outcomes in response to the powerful forces reshaping healthcare.
To succeed, McDonald's and other quick-service restaurants will have to overcome four major hurdles.
Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.
Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.
With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.
With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.
With only 29% of their customers fully engaged, business-to-business companies have to develop a customer-centric operating model.
B2Bs need to focus on engaging their customers with the company's brand promise.