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B2B

Explore Gallup's research.

Business Journal

Learn why B2B companies need to go beyond web surveys to truly understand their customer relationships.

Learn how to harness the power of predictive analytics to solve your B2B company's growth problems.

Business Journal

Learn how to harness the power of predictive analytics to solve your B2B company's growth problems.

Find out how legacy IT companies' talent and product strategies need to evolve in the face of new, agile competitors.

Business Journal

Find out how legacy IT companies' talent and product strategies need to evolve in the face of new, agile competitors.

Business Journal

Understand your B2B customers on every level to create the most organic growth, especially during mergers and acquisitions.

Business Journal

Learn how to optimize patient care and business outcomes in response to the powerful forces reshaping healthcare.

Business Journal

To succeed, McDonald's and other quick-service restaurants will have to overcome four major hurdles.

Business Journal

Struggles with indifferent B2B and banking customers were major business challenges Gallup.com covered in 2016.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

Business Journal
Business Journal

With just 29% of customers fully engaged, B2Bs won't expand existing accounts unless they focus on the key drivers of growth.

Business Journal

With 60% of customers indifferent, B2Bs will fail to expand existing accounts unless they focus on the key drivers of growth.