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Books

Explore Gallup's research.

Companies can turn ideas into customers by focusing less on cultivating innovations and more on developing builders.

Discover how to build a thriving business or a nonprofit that will change your life, your career -- and the world.

Business Journal

Learn the 10 traits of successful builders and how you can discover and apply yours to build your biggest idea -- starting today.

Discover why Elon Musk is successful and how you can be, too, with the four proven keys to becoming a great builder.

Social & Policy Issues

Parents can shape a better future for their children by embracing their kids' individuality and helping them develop their talents into strengths, says Gallup's new book Strengths Based Parenting.