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Hospitality

Explore Gallup's research.

Top-quartile business units have 50% higher revenue/sales than those in the bottom quartile.

The relationship between B2C customer engagement and organizational outcomes

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Millennials are the least-engaged generation of consumers. Brands are not delivering on this group's ideal customer experience.

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By itself, no customer experience technology platform can provide deep insights into why customers do what they do.

35% of U.S. Managers Are Engaged in Their Jobs

Measuring the hotel customer experience has evolved since the days when guests scribbled anonymous complaints and suggestions on comment cards.

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Big Gallup findings include why great managers are so rare --- and why employee satisfaction doesn't matter, among others.

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Tending to guests' well-being can lead to a healthier balance sheet if hotels do it right, according to a Gallup hospitality industry study.

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This top U.S. independent hotel management company built its strategy on engaging employees and maximizing talent -- and created a culture that generates success.

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The most successful hotels know their customers well and offer products and services that are perfectly aligned with guests' needs.

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When consumers are aligned with a brand, they give it twice as much share of wallet as those who are not aligned with that same brand.

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Gallup's latest hospitality study reveals the preferences of the up-and-coming generations of guests -- who, through their sheer numbers, could reshape the industry.

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Wary consumers will give more money to the businesses they feel emotionally connected to -- while ignoring, or even opposing, those that provide them no value.

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The Great Recession has left consumers worried about their financial future and more likely to save. But the right strategies can turn leery spenders into engaged customers.

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Gallup has uncovered seven unusual, innovative, and proven tactics to create productive and profitable working environments. You're not likely to find these ideas elsewhere.