skip to main content

Supplier Engagement

Explore Gallup's research.

Disengaged suppliers damage businesses visibly and invisibly, while engaged ones help customers more than they may realize.

B2B leaders need authentic agility and a customer-centric workplace culture to survive disruption and beat the competition.

Business Journal

Companies that have a close relationship with their suppliers enjoy key business benefits.

Business Journal

Distributors sell your products and services like employees, yet have needs and demands like customers. It's a complex relationship -- but the best suppliers treat them like partners.

Business Journal

For companies to get the most out of their supplier relationships, they must aim to emotionally engage suppliers and become a "customer of choice."

Business Journal

The healthcare industry knows it must cut costs and conform to changing federal rules. One solution: Pay less for supplies -- but that's dangerous for hospitals, vendors, and patients.

Distributors aren't really employees. Nor are they customers -- they're more like partners. Gallup has found that companies can get the most out of these crucial relationships. Here's how.