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Where You'll Want to Live in 2032
Business Journal

Where You'll Want to Live in 2032

Using metrics that include economic, workplace, community, and personal choice factors, Gallup found what will be the most livable U.S. region 20 years from now

If you want to find the U.S. states and regions with the brightest future, look west. Gallup analysis shows that the West North Central, Mountain, and Pacific regions are likely to be the best areas to live in 20 years, based on the strong economic, health, and community foundations they are building today.

The combination -- or lack -- of strong economics, good health, and vibrant communities positions regions for the future.

The best place to live in 2032 will have tackled unemployment, financial worry, healthcare costs, obesity, and education challenges. It will be a place where most residents are healthy, optimistic, employed in good jobs they love, and enthusiastic about their communities.

But community and business leaders, take note: The future of your community, state, or region isn't sealed. You can adopt important concepts now that can influence your area's chances of being the best place to live in 20 years. Here are some specific suggestions for turning these ideas into action.

The best -- and worst -- places to live in 2032

To see into the future, Gallup examined 13 forward-looking metrics encompassing economic, workplace, and community factors as well as personal choices that might predict future livability. (For details on these metrics, see the sidebar "How Gallup Computed the Rankings" at the end of this article.)

The West North Central region, which includes Minnesota, Iowa, Missouri, North Dakota, South Dakota, Nebraska, and Kansas, is the region poised for the brightest future. Workers in this area are most likely to be employed full time for an employer in the type of good jobs associated with high GDP. Residents have the highest economic confidence in the nation, setting the region up for a strong economic future. They are also the most likely to report easy access to clean, safe water, meaning that this region is best positioned to address one of the critical resource challenges of the future.

The Mountain region, which includes Montana, Arizona, Colorado, Idaho, Wyoming, Utah, Nevada, and New Mexico, comes in second, buoyed by the lowest obesity rate in the nation and the most widespread access to safe places to exercise. The Pacific region, comprised of California, Oregon, Washington, Hawaii, and Alaska, comes in a close third, with the lowest smoking rate in the nation, quality workplace relationships, and the highest percentage of residents who say they learn new and interesting things daily.

The combination of strong economics, good health, and vibrant communities positions the West North Central, Mountain, and Pacific regions for a bright future. For other areas of the U.S., though, the future is not so bright. The East South Central region, which includes Kentucky, Tennessee, Alabama, and Mississippi, trails on several critical metrics and performed worst overall of the nine regions. People in this region are the least likely to be employed in good jobs or to learn new and interesting things daily, and they have the lowest economic confidence. They are also the most likely nationwide to be obese, to smoke, and to lack a safe place to exercise. That's a killer combination, and it won't help this area build the productive, healthy society of the future.

Beyond the overall rankings, regions also show differences on key measures. The West South Central region, which comes in fourth overall, has the highest score in the nation on the Job Creation Index. Residents are also the most optimistic about their standard of living, with 54% saying that their standard of living is getting better, compared with 30% who said it is getting worse. This region also does best in future life evaluation and city optimism, which suggests that there is positive momentum for the future.

But physical health is holding several regions back. In the West South Central region, obesity stands at a hefty 29%, second only to the 30% found in the East South Central region. Residents of the East South Central region are also the least likely to have visited the dentist, setting this region up for high healthcare costs in the future.

Similarly, 23% of people in the East North Central region are smokers, compared with 16% in the Pacific region. This sets up the Pacific region for significantly fewer incidences of lung cancer, emphysema, and heart disease down the road.

When it comes to water quality, 6% of residents of the West South Central region say they lack access to clean water. This is twice the 3% of residents of the West North Central region who say the same. That amounts to a difference of 1.1 million people who don't have access to clean water at a time when it is expected to become increasingly scarce worldwide.

Workplaces are also a critical component of working Americans' everyday well-being, and they provide the economic energy of a community. The Pacific region leads in this category: 58% of workers characterize their relationship with their supervisor as a partnership that fosters productivity and an entrepreneurial spirit.

The Middle Atlantic region scores the lowest on the Supervisor Relationship metric. It also has the lowest city optimism and Job Creation Index score of all nine regions.

Where Does Your State Rank for Future Livability?

What leaders can do to make their communities more livable

The future fate of these regions isn't sealed. Any community that can create good jobs and engaging workplaces while fostering better health habits and a sense of optimism about the future still has a chance to be the best place to live in 20 years. To this end, community and business leaders can implement proven initiatives that can make a significant difference in the future livability of any community. These actions could be directed by a mixture of private and public partnerships with a united sense of purpose and promise.

The future livability of any community will be based on, among other things, its commitment to an entrepreneurial spirit, an informed and active citizenry, and a sense of shared commonwealth.

The most critical element of any community's future livability might be a culture of successful entrepreneurship. Successful entrepreneurs consistently demonstrate a willingness to take risks, but they also have the resolve to start and manage a business. They exhibit a thirst for new ideas and innovation while demonstrating a willingness to act on their ideas and modify their business models over time. They demonstrate a competitive, energetic, and highly motivated business ethic, but they also must maintain a calming presence in times of crisis and uncertainty.

Above all, entrepreneurs create jobs. Research has shown that communities with high well-being enjoy lower unemployment rates. People who are employed demonstrate healthier behaviors and better physical health than the unemployed, and workers who are engaged in their jobs are healthier, more productive, and exhibit higher overall well-being than those who are not. Indeed, the relationships among an entrepreneurial culture, job creation, and well-being have never been clearer.

So what can leaders do to make their communities more livable? Many tangible, cost-effective, and proven forms of intervention can spark the entrepreneurial-based, well-being-driven cultures that can become the vanguards of future livability:

  • Schools and businesses can help reduce obesity and encourage healthy behaviors by eliminating sugary drinks and foods that are fried or high in high-fructose corn syrup, replacing them with healthier alternatives accompanied by nutritional information.
  • Businesses can give each employee an incentive to maintain a healthy body mass index by increasing contributions to medical spending accounts when the employee meets that goal. Businesses can create "bike to work" programs that offer workers incentives to bike rather than drive to work and can compete with one another in community bike-transit competitions. And companies can demonstrate a tangible, clear commitment to the well-being of their employees' families, not just the employees themselves.
  • Schools can initiate "walking school buses" to encourage kids and parents to walk to school safely in large groups.
  • Universities can commit more robustly to community outreach efforts that encourage all residents to learn and grow, not just students and faculty.

Cities can also play a key role in encouraging and promoting their livability by:

  • certifying and promoting "community well-being" establishments, such as restaurants that offer smaller portions and a wide selection of heart-healthy fare or grocery stores that make it easy for shoppers to find healthy, low-fat foods and that provide free recipes for healthy home cooking
  • facilitating "business swaps," where small-business owners can eat at local certified restaurants or exercise at local fitness centers at discounted rates; these businesses, in turn, can provide discounted rates to the restaurant owners and fitness center members who shop at their businesses
  • investing in walking and biking paths and denoting bike lanes on city roads to encourage pedestrian and bicycle traffic to grocery stores, schools, and mass transit
  • levying taxes on foods that are high in sugar to reduce their purchase and consumption and investing in a security presence in at-risk neighborhoods to ensure that people feel safe when they shop at fresh-food stands or farmers markets
  • providing dentists who care for a minimum number of low-income patients free of charge with free advertising promoting them as community oral health champions

Above all, communities can encourage healthcare, business, political, and education leaders to form a visible task force. Its purpose would be to share common goals; monitor and discuss measures of success; and provide a sustained, unified message of how the community will achieve its aspirations. Ultimately, the future livability of any community will come from its commitment to an entrepreneurial spirit; an informed and active citizenry; a sense of shared commonwealth; and a lasting promise to the long-term economic, physical, and social well-being of every resident.

How Gallup Computed the Rankings

These findings are based on nearly 480,000 interviews with U.S. adults conducted since the start of 2011 on the following metrics measured as part of the Gallup Daily tracking, including the Gallup-Healthways Well-Being Index:

  • Full-Time Employment for an Employer: Gallup finds that good jobs, or full-time work with an employer, are linked to higher GDP and improved well-being. Regions that can create these jobs and attract great talent to fill them will be best positioned for economic growth.
  • Economic Confidence Index: In regions where there is higher economic confidence, residents are more optimistic about where the economy is now and where it is headed in the future.
  • Job Creation Index: In regions with higher Job Creation Index scores, employees report more hiring than firing in their workplaces, positioning these regions for strong economic growth.
  • Supervisor Relationship: Workers who perceive their relationship with their supervisor as a partnership -- a key element in work environment well-being -- have higher employee engagement and productivity and improved emotional and physical health.
  • Standard of Living Optimism: Regions where people are more likely to say their standard of living is getting better often have higher economic confidence, lower unemployment, and higher life evaluation.
  • City Optimism: Regions where people are more likely to say their city or area is getting better as a place to live often have lower unemployment and better environmental quality. Residents also have greater satisfaction with the community as a place to live.
  • Daily Learning: Learning something new and interesting daily is a crucial psychological need and one of the most prevalent commonalities of communities with high well-being.
  • Easy Access to Clean, Safe Water: Essential for human survival, safe water is closely linked to the physical environment, many sectors of the economy, and community well-being.
  • Easy Access to a Safe Place to Exercise: Communities with the greatest access to safe places to exercise have lower obesity rates and related chronic conditions and lower per capita crime rates.
  • Obesity: Regions where more people are obese have higher mortality rates, more chronic conditions, and higher healthcare costs.
  • Smoking: Regions where there are more smokers have higher mortality rates and substantially higher risk of coronary heart disease, stroke, lung cancer, lung disease, heart disease, and aortic aneurysms, among other cancers and conditions.
  • Dentist Visits: While no longer officially linked to future heart attack and stroke, poor oral health has been associated with periodontal disease, atherosclerosis, rheumatoid arthritis, diabetes, preterm deaths, and erectile dysfunction.
  • Future Life Evaluation: In regions where residents rate their future lives higher, there is more optimism.

A version of this article originally appeared in Business Insider at


Dan Witters is Research Director of the Gallup-Healthways Well-Being Index.

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