skip to main content
The Short Answer
What Percentage of Americans Owns Stock?
The Short Answer

What Percentage of Americans Owns Stock?

Editor's Note: This article was updated June 4, 2020, with Gallup's latest data pertaining to Americans' stock ownership.

WASHINGTON, D.C. -- With the stock market experiencing record volatility since the nationwide outbreak of COVID-19 in the U.S., it is fair to ask what percentage of Americans are personally exposed to the market's financial risks and windfalls.

Thus far in 2020, Gallup finds 55% of Americans reporting that they own stock, based on polls conducted in March and April. This is identical to the average 55% recorded in 2019 and similar to the average of 54% Gallup has measured since 2010.

Graph 1

Line graph. Trend from 1998 to 2020 in percentage of U.S. adults who own stock, based on annual averages. The rate was 60% in 1998 and remained near this level through 2009, but has since trended lower. The figure has been steady at 55% from 2008 to 2020.

Gallup's measure of consumer stock ownership is based on a question asking respondents about any individual stocks they may own, as well as stocks included in a mutual fund or retirement savings account, like a 401(k) or IRA.

Stock ownership was more common from 2001 to 2008 when an average 62% of U.S. adults said they owned stock -- but it fell after the 2007-2009 recession and has not fully rebounded.

Stock ownership is strongly correlated with household income, formal education, age and race.

In 2020, the percentages owning stock range from highs of 85% of adults with postgraduate education and 84% of those in households earning $100,000 or more to lows of 22% of those in households earning less than $40,000 and 28% of Hispanics.

Stock Ownership Among Major U.S. Subgroups, 2020
Yes, own stock No, do not No opinion No. of interviews
% % %
U.S. adults 55 45 * 2,027
Men 58 42 * 1,052
Women 52 47 1 975
18-29 32 68 * 298
30-49 59 41 * 526
50-64 66 33 * 541
65+ 58 41 1 642
Non-Hispanic white 64 36 1 1,458
Non-Hispanic black 42 58 * 200
Hispanic 28 72 * 224
Postgraduate 85 14 * 401
College graduate only 77 23 * 462
Some college 54 45 1 678
No college 33 66 * 459
$100,000+ 84 15 * 501
$40,000-$99,999 65 35 * 766
<$40,000 22 77 * 540
Republicans 61 37 1 624
Independents 51 49 * 726
Democrats 56 44 * 623
Gallup, March-April 2020

Learn more about the decline in U.S. stock ownership since the Great Recession:

U.S. Stock Ownership Down Among All but Older, Higher-Income

Read Gallup's latest release on stock ownership and Americans' views of the best type of investment:

Stock Investments Lose Some Luster After COVID-19 Sell-Off


Gallup https://news.gallup.com/poll/266807/percentage-americans-owns-stock.aspx
Gallup World Headquarters, 901 F Street, Washington, D.C., 20001, U.S.A
+1 202.715.3030