Travel and Leisure
Explore Gallup's research.
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U.S. adults on average read 12.6 books in 2021, three fewer books than in the prior measurement from 2016.
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Three in five Americans say they did not go to a movie theater in the past year, while 31% saw between one and four movies and 9% attended more than that.
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Fewer Americans traveled by air in 2021 than before the pandemic, and those who traveled averaged fewer trips. The decline in air travel since 2015 was only among employed adults; there was no change among nonemployed adults.
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Travel industry leaders, learn how to understand the feelings behind customer behaviors and how to rebuild consumer trust amid COVID-19.
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Despite their disproportionate numbers in America's fragile communities, a new study reveals black and Hispanic residents are not without hope.