Travel and Leisure
Explore Gallup's research.
U.S. adults on average read 12.6 books in 2021, three fewer books than in the prior measurement from 2016.
Three in five Americans say they did not go to a movie theater in the past year, while 31% saw between one and four movies and 9% attended more than that.
Fewer Americans traveled by air in 2021 than before the pandemic, and those who traveled averaged fewer trips. The decline in air travel since 2015 was only among employed adults; there was no change among nonemployed adults.
Travel industry leaders, learn how to understand the feelings behind customer behaviors and how to rebuild consumer trust amid COVID-19.
Despite their disproportionate numbers in America's fragile communities, a new study reveals black and Hispanic residents are not without hope.