Explore Gallup's research.
Close to two-thirds of likely Black Friday/Cyber Monday shoppers will buy something for themselves this year.
About one in four U.S. holiday shoppers would definitely or probably start their holiday shopping earlier if retailers started their holiday sales earlier.
Americans are more likely now than they were a year ago to say they are grocery shopping both in person and online. They are also dining out more.
Portending solid holiday retail sales, Americans expect to spend an average $886 on gifts this season, slightly more than a year ago. Most people didn't start shopping early, but when they do shop, it's likely to be online.
The amount Americans estimate they will spend on Christmas gifts this year roughly matches what they estimated last year around the same time, but it is still lower than before the pandemic.
The COVID-19 pandemic has changed the way Americans get food, as several significant shifts have emerged since 2019.
Americans' estimate of the amount they will spend on gifts this holiday season is up slightly from October, portending an average year for holiday sales.
The prospect of a new stimulus payment increases the likelihood that Americans will spend as much as or more this holiday season than they did last year. This effect is greatest among those who believe COVID-19 is getting worse.
Americans expect to spend an average $805 on Christmas gifts this year, down sharply from $942 last year at this time and the lowest October spending estimate since 2016.
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