Americans Say Families Need $85,000 to Get By

WASHINGTON, D.C. -- Americans, on average, estimate that a family of four needs a minimum income of $85,000 annually to “get by” in their community, marking a considerable increase from a decade ago. The past decade has witnessed not only an increase in the average income required but also a notable shift in the upper range of income expectations.

During that time, the proportion of Americans who believe that a family needs more than $100,000 to get by has tripled to 30%, while 18% now estimate it to be between $75,000 and $99,999, and 31% think it is $50,000 to $74,999. Half as many Americans now as in 2013 believe a family of four can get by on less than $50,000 annually. This includes 3% who estimate a figure lower than $30,000, and 11% who cite a figure between $30,000 and $49,999.

The latest average of $85,000, from an April 3-25 Gallup poll, is notably higher than the federal poverty line for a family of four, which is currently $30,000.

In 2013, the average estimate was $58,000, and the federal poverty line for a family of four was $23,550. Accounting for inflation and the subsequent change in purchasing power, Americans’ 2013 estimate translates to $75,668 in 2023 dollars. Their 2023 estimate therefore reflects an increase of about $9,000 in perceived family needs beyond what inflation alone would account for.

Higher-Income Respondents Believe Families Need More

Americans' perceptions of the minimum income a family of four needs are influenced by their own financial circumstances. Specifically, those with an annual household income of $100,000 or more project $100,000, on average, as necessary for a family to get by. Middle-income respondents, those with between $40,000 and $99,999 in annual income, estimate a family needs about $80,000. Meanwhile, those earning less than $40,000 believe an income of about $66,000 suffices.

Eastern, Suburban Residents Give Higher Estimates

Geographical location also influences Americans' perceptions of the income needed for a family of four to get by. Notably, residents in the Eastern U.S. estimate, on average, that families need an income of about $98,000, which is significantly more than the estimates from other regions. Residents in the Midwest have the lowest estimate, saying families need an average income of $76,000. These regional differences likely reflect variations in cost of living, housing prices and wage levels.

Similarly, Americans' views on the minimum income for a family of four are influenced by their urbanicity. Those residing in cities (about $87,000) and suburban areas ($91,000) project a higher required income for a family of four than those living in towns or rural areas ($78,000).

These findings are similar to those from 2013, when Eastern and suburban residents’ estimates of what a family of four needs to get by were substantially higher than those given by people in other regions or urbanicities.

Bottom Line

The rise in perceived necessary income to support a family of four highlights the economic pressure facing American households as high inflation stretches into a second year.

There is a diversity of socioeconomic realities across various population segments and geographic locations. Notably, individuals residing in urban and suburban areas, as well as those with higher incomes, tend to estimate a higher necessary income for a family of four. These patterns might reflect their cost-of-living circumstances as well as differences in perceptions of need and evolving lifestyle aspirations.

The increasing estimate of required income may also be linked to the rise in two-income families. Americans’ average estimate for getting by sits at $85,000, an amount more likely to be reached only in families with dual incomes, further emphasizing the changing economic dynamics of American households.

To stay up to date with the latest Gallup News insights and updates, follow us on Twitter.

Learn more about how the Gallup Poll Social Series works.

View complete question responses and trends (PDF download).