Here are Gallup.com editors' picks for the top articles from 2015 about winning and retaining a company's best customers:
Though online shopping is increasingly becoming the norm for consumers, this isn't necessarily good news for shoppers or companies.
The car maker has taken steps to mitigate its emissions scandal, but still has a long way to go.
From Pfizer and Allergan to Dell and EMC, mergers and acquisitions are all the rage right now. What's missing from the massive media coverage? The people factor.
The experience of a major bank in Mexico shows that providing good customer service doesn't have to mean rising and burdensome costs to businesses.
A brand promise is an agreement between a company and its customers. Yet Gallup finds that companies are largely failing to make good on their agreements.